Angebote zu "Equity" (10 Treffer)

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Fusion for Profit
62,90 CHF *
ggf. zzgl. Versand

The corporate world is typically structured in silos. Managers urgently need to overcome this 'silo' effect by fusing ideas across different functional areas in the firm. In Fusion for Profit, Sharan Jagpal, a well-known and highly respected multidisciplinary researcher and business consultant, explains in simple language using real-world examples how managers can use sophisticated concepts to fuse different functional areas in the firm, especially marketing and finance, to increase the firm's value. The author provides novel solutions to a wide range of complex business problems ranging from choosing pricing and bundling strategies, to positioning and messaging strategies, to measuring brand equity, to measuring advertising productivity in a mixed media plan including Internet advertising, to compensating a multiproduct sales force, to measuring the potential gains and risks from mergers and acquisitions. These concepts are illustrated using case studies from a variety of firms in different industries, including AT&T, Coca-Cola, Continental Airlines, General Electric, Home Depot, Southwest Airlines, and Verizon.

Anbieter: Orell Fuessli CH
Stand: 09.07.2020
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Fusion for Profit
63,90 CHF *
ggf. zzgl. Versand

The corporate world is typically structured in silos. Managers urgently need to overcome this 'silo' effect by fusing ideas across different functional areas in the firm. In Fusion for Profit, Sharan Jagpal, a well-known and highly respected multidisciplinary researcher and business consultant, explains in simple language using real-world examples how managers can use sophisticated concepts to fuse different functional areas in the firm, especially marketing and finance, to increase the firm's value. The author provides novel solutions to a wide range of complex business problems ranging from choosing pricing and bundling strategies, to positioning and messaging strategies, to measuring brand equity, to measuring advertising productivity in a mixed media plan including Internet advertising, to compensating a multiproduct sales force, to measuring the potential gains and risks from mergers and acquisitions. These concepts are illustrated using case studies from a variety of firms in different industries, including AT&T, Coca-Cola, Continental Airlines, General Electric, Home Depot, Southwest Airlines, and Verizon.

Anbieter: Orell Fuessli CH
Stand: 09.07.2020
Zum Angebot
Financial Modeling of the Equity Market
80,00 CHF *
ggf. zzgl. Versand

An inside look at modern approaches to modeling equityportfolios Financial Modeling of the Equity Market is themost comprehensive, up-to-date guide to modeling equity portfolios.The book is intended for a wide range of quantitative analysts,practitioners, and students of finance. Without sacrificingmathematical rigor, it presents arguments in a concise and clearstyle with a wealth of real-world examples and practicalsimulations. This book presents all the major approaches tosingle-period return analysis, including modeling, estimation, andoptimization issues. It covers both static and dynamic factoranalysis, regime shifts, long-run modeling, and cointegration.Estimation issues, including dimensionality reduction, Bayesianestimates, the Black-Litterman model, and random coefficientmodels, are also covered in depth. Important advances intransaction cost measurement and modeling, robust optimization, andrecent developments in optimization with higher moments are alsodiscussed. Sergio M. Focardi (Paris, France) is a founding partnerof the Paris-based consulting firm, The Intertek Group. He is amember of the editorial board of the Journal of PortfolioManagement. He is also the author of numerous articles and books onfinancial modeling. Petter N. Kolm, PhD (New Haven, CT and NewYork, NY), is a graduate student in finance at the Yale School ofManagement and a financial consultant in New York City. Previously,he worked in the Quantitative Strategies Group of Goldman SachsAsset Management, where he developed quantitative investment modelsand strategies.

Anbieter: Orell Fuessli CH
Stand: 09.07.2020
Zum Angebot
Building relationships with stakeholders in cor...
17,90 CHF *
ggf. zzgl. Versand

Seminar paper from the year 2013 in the subject Business economics - Investment and Finance, grade: 2.3, University of Leicester (School of Management), course: Elective: Communications & Branding, language: English, abstract: 'A brand is more than a trademark. It is a trustmark. A brand is a covenant between the company and the consumer. A trusted brand is a genuine asset.' This quote is said to be from US brand consultant Larry Light that expresses two things: First, the intangible asset 'brand' is of (great) value and second, the value is defined by the bond the brand creates between the consumer and the company. Both parties - company and customer - profit as the brand creates customer loyalty and facilitates consumers' choice decision by reducing risk (Dall'Olmo Riley and de Chernatony 2000, p.140/141). A company's brand value is the advantages a brand provides, such as being able to charge a premium and/or the mentioned customer loyalty. This added value is called brand equity (Aaker 1996, p.68). We shall understand brands as Kapferer (1997, p.6) describe them: as a promise. 'A brand is an impression perceived in a client's mind [...]. It is the sum of all tangible and intangible elements, which makes the selection unique. A brand is [...] all the attributes that come to the consumer's mind when he or she thinks about the brand'. Although brands and branding are often used as interchangeable concepts, branding - the activity - should in this essay be understood according to Keller's (2002, p.151) description: as activities to create a (strong) brand. In this essay, the author explains the value and types of brands, the process of brand-building - for corporate and place brands -, the link of brands to corporate and place identity and the concept of a holistic brand. All is done with focus on the importance of (building) relationships with stakeholders in branding.

Anbieter: Orell Fuessli CH
Stand: 09.07.2020
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Handbook of Equity Style Management
96,99 € *
ggf. zzgl. Versand

A fully updated guide to equity style management Pioneered by Nobel laureate William Sharpe, equity style management is derived from a correlation analysis of various equity style categories, such as value, growth, small cap, large cap and foreign stocks. In the Third Edition of The Handbook of Equity Style Management, twenty contributors from industry and academia help readers understand various equity style management issues, including equity style indices, different approaches to equity style measurement, foreign stock investing, tactical style management, behavioral aspects of equity style, and equity style benchmarks for manager selection and performance attribution. This updated edition gives readers the rationale behind equity style management, and shows how new strategies can be used to manage risk and improve returns. T. Daniel Coggin, PhD (Charlotte, NC), is an investment management consultant who has coauthored three books and numerous articles on investment management. Frank J. Fabozzi, PhD, CFA (New Hope, PA), is Editor of The Journal of Portfolio Management and author or editor of over 100 books on finance and investing.

Anbieter: Thalia AT
Stand: 09.07.2020
Zum Angebot
Fusion for Profit
56,10 € *
ggf. zzgl. Versand

The corporate world is typically structured in silos. Managers urgently need to overcome this 'silo' effect by fusing ideas across different functional areas in the firm. In Fusion for Profit, Sharan Jagpal, a well-known and highly respected multidisciplinary researcher and business consultant, explains in simple language using real-world examples how managers can use sophisticated concepts to fuse different functional areas in the firm, especially marketing and finance, to increase the firm's value. The author provides novel solutions to a wide range of complex business problems ranging from choosing pricing and bundling strategies, to positioning and messaging strategies, to measuring brand equity, to measuring advertising productivity in a mixed media plan including Internet advertising, to compensating a multiproduct sales force, to measuring the potential gains and risks from mergers and acquisitions. These concepts are illustrated using case studies from a variety of firms in different industries, including AT&T, Coca-Cola, Continental Airlines, General Electric, Home Depot, Southwest Airlines, and Verizon.

Anbieter: Thalia AT
Stand: 09.07.2020
Zum Angebot
Financial Modeling of the Equity Market
72,99 € *
ggf. zzgl. Versand

An inside look at modern approaches to modeling equityportfolios Financial Modeling of the Equity Market is themost comprehensive, up-to-date guide to modeling equity portfolios.The book is intended for a wide range of quantitative analysts,practitioners, and students of finance. Without sacrificingmathematical rigor, it presents arguments in a concise and clearstyle with a wealth of real-world examples and practicalsimulations. This book presents all the major approaches tosingle-period return analysis, including modeling, estimation, andoptimization issues. It covers both static and dynamic factoranalysis, regime shifts, long-run modeling, and cointegration.Estimation issues, including dimensionality reduction, Bayesianestimates, the Black-Litterman model, and random coefficientmodels, are also covered in depth. Important advances intransaction cost measurement and modeling, robust optimization, andrecent developments in optimization with higher moments are alsodiscussed. Sergio M. Focardi (Paris, France) is a founding partnerof the Paris-based consulting firm, The Intertek Group. He is amember of the editorial board of the Journal of PortfolioManagement. He is also the author of numerous articles and books onfinancial modeling. Petter N. Kolm, PhD (New Haven, CT and NewYork, NY), is a graduate student in finance at the Yale School ofManagement and a financial consultant in New York City. Previously,he worked in the Quantitative Strategies Group of Goldman SachsAsset Management, where he developed quantitative investment modelsand strategies.

Anbieter: Thalia AT
Stand: 09.07.2020
Zum Angebot
Fusion for Profit
56,10 € *
ggf. zzgl. Versand

The corporate world is typically structured in silos. Managers urgently need to overcome this 'silo' effect by fusing ideas across different functional areas in the firm. In Fusion for Profit, Sharan Jagpal, a well-known and highly respected multidisciplinary researcher and business consultant, explains in simple language using real-world examples how managers can use sophisticated concepts to fuse different functional areas in the firm, especially marketing and finance, to increase the firm's value. The author provides novel solutions to a wide range of complex business problems ranging from choosing pricing and bundling strategies, to positioning and messaging strategies, to measuring brand equity, to measuring advertising productivity in a mixed media plan including Internet advertising, to compensating a multiproduct sales force, to measuring the potential gains and risks from mergers and acquisitions. These concepts are illustrated using case studies from a variety of firms in different industries, including AT&T, Coca-Cola, Continental Airlines, General Electric, Home Depot, Southwest Airlines, and Verizon.

Anbieter: Thalia AT
Stand: 09.07.2020
Zum Angebot
Building relationships with stakeholders in cor...
14,99 € *
ggf. zzgl. Versand

Seminar paper from the year 2013 in the subject Business economics - Investment and Finance, grade: 2.3, University of Leicester (School of Management), course: Elective: Communications & Branding, language: English, abstract: 'A brand is more than a trademark. It is a trustmark. A brand is a covenant between the company and the consumer. A trusted brand is a genuine asset.' This quote is said to be from US brand consultant Larry Light that expresses two things: First, the intangible asset 'brand' is of (great) value and second, the value is defined by the bond the brand creates between the consumer and the company. Both parties - company and customer - profit as the brand creates customer loyalty and facilitates consumers' choice decision by reducing risk (Dall'Olmo Riley and de Chernatony 2000, p.140/141). A company's brand value is the advantages a brand provides, such as being able to charge a premium and/or the mentioned customer loyalty. This added value is called brand equity (Aaker 1996, p.68). We shall understand brands as Kapferer (1997, p.6) describe them: as a promise. 'A brand is an impression perceived in a client's mind [...]. It is the sum of all tangible and intangible elements, which makes the selection unique. A brand is [...] all the attributes that come to the consumer's mind when he or she thinks about the brand'. Although brands and branding are often used as interchangeable concepts, branding - the activity - should in this essay be understood according to Keller's (2002, p.151) description: as activities to create a (strong) brand. In this essay, the author explains the value and types of brands, the process of brand-building - for corporate and place brands -, the link of brands to corporate and place identity and the concept of a holistic brand. All is done with focus on the importance of (building) relationships with stakeholders in branding.

Anbieter: Thalia AT
Stand: 09.07.2020
Zum Angebot